What's In My Cart: Sephora Sale Edition

When I think about the clothes and accessories I want to buy, I assess how well they match with who I believe myself to be, propelling my ascension through each strata of Maslow’s Hierarchy of Needs.

Brands call the act of purchasing their product “converting,” counting how many “conversions” occur per day. This is perhaps my only religious ritual, ... See more

In a saturated market where new direct-to-consumer startups are popping up left and right, customers “want to feel that they’re getting something superior,” said Krystal Melissa Wu, a community manager at Shopify. “Community is not something you can replicate or cultivate overnight.”