Saved by Elizabeth Young
What's In My Cart: Sephora Sale Edition
Brand Escapism:
- Glossier isn’t just selling skincare and makeup; they're selling an attitude, a vibe, an energy - A WAY OF LIFE. It’s that feeling of treating yourself to a little luxury every day, whether it’s a swipe of Boy Brow or a spritz of their fragrance. Their social strategy is bomb.com - always bringing aspirational vibes that make you... See more
- Glossier isn’t just selling skincare and makeup; they're selling an attitude, a vibe, an energy - A WAY OF LIFE. It’s that feeling of treating yourself to a little luxury every day, whether it’s a swipe of Boy Brow or a spritz of their fragrance. Their social strategy is bomb.com - always bringing aspirational vibes that make you... See more
Grace Garrick • What Exactly is a Brand Universe?
The most successful and special shopping experience I've had in a long while
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