Just as algorithmic recommendations slot users into categories of consumption, supplanting their personal tastes, they also sort cultural output into categories, which creators run up against. These categories are the house styles of Filterworld, in which greatness is defined by optimization rather than dramatic creative leaps into the unknown. Cul

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Why are we seeing a global homogenizing of culture across every dimension that counts? Why has Hollywood become so creatively bankrupt that nobody bothers watching that oh-so-predictable-52nd sequel to a superhero movie? Why have pop songs become so objectively similar? Why is everyone following the same formula for their posts on Instagram and hum... See more