
Saved by sari
What modern brands can learn from Häagen-Dazs
Saved by sari
In the modern aspiration economy, taste is not given. It’s not a passive play of social differentiation. It’s an activity that is continuously developed, cultivated, and refined. It’s an activity that includes objects (e.g. sneakers, coffee beans, food), other participants (e.g. sneakerheads, menswear forums, friends, a local coffee barista), speci
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