What matters in the age of AI is taste

AI is powerful but taste-blind. It can make anything but it has no idea what's actually worth making.

But AI + your taste? That's the game-changer.

The more AI can execute, the more your eye for what's interesting – your ability to discern and curate what matters and why – becomes everything.

While taste is often focused on a single thing, it is often formed through the integration of diverse, and wide-ranging inputs. Steve Jobs has said, “I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists ... See more

I think we’ll realize that the early text-to-image “prompt-based” era of GenAI undermined creativity while the “controls” era unleashed human creativity in unimaginable ways. the tools evolve, but creative vision, precision, taste, and skills will be more vital than ever before.