What matters in the age of AI is taste

When it comes to AI, we need to aim higher than the question: “What if you could press a button to generate an essay?” AI can produce infinite amounts of content; quantity is its game. Quality, intention, taste, originality, vision—that’s where we come in.

“I like it when people make clear artistic decisions,” he said. “In a time of so-called A.I., personality becomes even more important.” Using technology to randomize content and narrative, he added with a laugh, “becomes a little bit garbage.”