What makes Airbnb’s Design a Gold Standard
uxplanet.org
What makes Airbnb’s Design a Gold Standard
This idea was not necessarily novel (VRBO, HomeAway, Couchsurfing, and Craigslist did it first), but the elegance of the solution was unrivaled. Carefully selected photographs and reviews from previous transactions introduce the host and the guest to each other before they meet in person. Like Uber, cash is deleted from the equation; Airbnb collect
... See moreBrad Stone • The Upstarts
Designing For Desire
fwb.help
when Brian Chesky founded Airbnb, he had only the loosest idea of what his company could or would become. He did what most business people do: he talked to customers. But he didn’t ask them about the existing products or make them fill out dreary surveys. Instead, he interrogated them about their fantasies. What would a six-star experience be for a
... See moreMargaret Heffernan • Uncharted
It requires a specific kind of design humility. The ability to look beyond your own interface - and imagine life inside someone else’s.
Great Product. Useless Alone.
Effective design is invisible.