One of Airbnb’s most meaningful UX decisions is highlighting the human hosts behind each listing. Instead of faceless hotel rooms, users meet real people who host their spaces.

Each listing says “Hosted by [Name]” and includes a host profile with pictures, bios, and reviews. This personal connection warms the experience and reminds users they are... See more

Most travel apps immediately ask, “ Where do you want to go? ” Airbnb takes a different approach. When users open the app, they see a curated set of inspiring destinations and stays. Instead of pressuring users to decide, it invites them to explore possibilities.

This clever use of the Foot-in-the-Door principle lowers the friction to engage. It... See more