What makes Airbnb’s Design a Gold Standard

After 5 years building in consumer, a huge learning is that “creating a feeling” is the most inportant thing for building a resonant brand. Product and services end up being interchangeable but the feeling in a customers mind is not. The best brands are the best storytellers with the most authentic messaging. To action this, we’ve seen success buil... See more

For the first few years of their existence Airbnb was a product without a strategy. They knew what they sold and they knew people liked it, but they didn’t quite know why people liked it – and so had no way of knowing how to forge a path forward in the market. Was the product popular because it was cheaper than hotels? Was their offering an economy

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