🟧 What makes a good newsletter?

I treat newsletters as, well, treats — little breaks from my workday.

Is it totally philistine that I want......more images? Better images? Actual art direction? Graydon Carter's Air Mail was supposedly the luxury version of a newsletter, but there's just something so leveling (in a bad way?) about the text-centric newsletter format. Text alone does not ever feel glossy or premium!

I also would like more niche newsletters, especially about art! I like the newsletter format for mixing text and image. My dream would be for visual artists to start writing little sneak-peek-type newsletters that let readers snoop in their studios. (Why would they do this? I don't know.) In general, I would like more newsletters that offer the ple... See more

If I’m opening a newsletter, I’m probably burnt out or procrastinating. I don’t want to read anything that feels sweaty or needy or eager to convince me of anything! I don’t want the writer to be working hard.