Jessica Lillico
@jessicalillico
Jessica Lillico
I treat newsletters as, well, treats — little breaks from my workday.
Delia Cai • 🟧 What makes a good newsletter?
Newsletter styles
Is it totally philistine that I want......more images? Better images? Actual art direction? Graydon Carter's Air Mail was supposedly the luxury version of a newsletter, but there's just something so leveling (in a bad way?) about the text-centric newsletter format. Text alone does not ever feel glossy or premium!
Delia Cai • 🟧 What makes a good newsletter?
Newsletter styles
I also would like more niche newsletters, especially about art! I like the newsletter format for mixing text and image. My dream would be for visual artists to start writing little sneak-peek-type newsletters that let readers snoop in their studios. (Why would they do this? I don't know.) In general, I would like more newsletters that offer the ple... See more
Delia Cai • 🟧 What makes a good newsletter?
Newsletter styles
If I’m opening a newsletter, I’m probably burnt out or procrastinating. I don’t want to read anything that feels sweaty or needy or eager to convince me of anything! I don’t want the writer to be working hard.
Delia Cai • 🟧 What makes a good newsletter?
Newsletter styles
I don't buy more art because I don’t need any more art. Like it bugs me that we've got more art. Like, that's not on the walls, yeah. I feel like I could get into a collector mindset where, like I did actually want to start buying stuff for whatever reason, but I'm just not there at the moment.
sean
I think we (partner and myself) know what's cool and what's not on our own. So yeah, I do think I'm confident in that way. but yeah, there has to be some meaning.
sean
The idea of buying a work by a designer actually makes it feel a bit more exclusive because it's like it's your way of having something that wouldn’t normally be in print.
sean