What Lush learned from three years of being mostly offline

Something about social media feels different this year.We’re watching a fundamental shift in how and where people want to engage online. As trust declines and user habits evolve, it’s clear we’re heading toward a new phase of social. So what does that mean for brands, users, and the future of social as we know it?🌊 Big platforms are losing their g... See more

In times where economic anxiety is shaping consumer behavior and social media platforms serve as cultural courts, brands must take a more active, transparent, and culturally responsive approach to defending their value. It’s no longer enough to rely on heritage, legacy, or high price tags alone. Consumers—especially Gen Z and younger millennials—ar... See more

“We specifically designed the experience to move against hierarchy in many different ways. There are no likes, no followers. It isn’t an infinite scroll. There are no profiles, so there’s no way to see those types of statistics,” says head of design Annika Hansteen-Izora. “What does it look like if you have a social media app that isn’t working wit... See more

Trust and safety plays a big role here. We're starting to see some of the backlash against Facebook, Twitter, Instagram because of what we've seen them do with all of our collective data. And so now being able to position as a company and say, "We will not do that, and therefore, here's monetization strategy X," actually resonates and has value. — ... See more