
Saved by Helene and
What Lush learned from three years of being mostly offline
Saved by Helene and
“As platforms combust around us, brands are frantically asking, “Where to next?”.... See more
We’ve done a familiar dance for over a decade: users have jumped from blogs to Myspace to Facebook to Instagram to Snapchat to TikTok, and brands and ads have duly followed, collecting ever more data on our lives along the way. [...]
But what i
I’m not getting off TikTok. But there’s a reason why I prefer more creative mediums of self expression like Substack as a platform for brand building. It feels less like you’re feeding yourself to the algorithmic beast in hopes of achieving some ill-sought after goal