What Lush learned from three years of being mostly offline

There were real internal concerns about losing reach and access to social audiences, Constantine said, so Lush has invested in its own platforms. Its email newsletter has more than 500,000 subscribers, and its app has 1.75 million users, with around 60% of them opting to receive push notifications, Constantine said. To encourage customers to log in... See more

Still, Lush is not entirely offline—and its anti-social stance has a little wiggle room. As of now, the brand is still active on YouTube, LinkedIn, and Pinterest, and it operates an affiliate marketing program, which Constantine said is part of the brand’s larger word-of-mouth marketing strategy. With that said, the focus has largely been on buildi... See more