Many of the planned innovations in AI seem to promise an even speedier generation process with higher quality results. But maybe what we need is a slower generation process, with room to ruminate and let ideas collide on their own. It takes me 2 days to draw 100 logos and 2 minutes for Midjourney. I used to think it was the “100 logos” part that wa... See more
This isn’t just about bad ideas, poor execution and apathy — it’s about the broader culture we’ve created around innovation. It’s become too hard to stop, reflect, interrogate and interject with fresh ideas, while KPIs run the show.
We’re not solving real problems; we’re searching for validation .
We live in an era of predictive analytics, in which creative decisions are increasingly driven by computer models that aim to try to predict what will—and will not—be a hit. Now, pause and think about how that works for a second, and you’ll see that it will inevitably lead to convergence toward, you guessed it: the Surefire Mediocre.