From interpreting a goal celebration as a logotype to acknowledging the significance of brand critique as much as targeting, @paulalopeznuno and @nicolascevallos reflect on how to balance traditional branding strategies with unconventional approaches. Master Beyond Branding by @folchstudio and @elisava.school is... See more

Designers, success depends on more than great designs, it’s rooted in genuine understanding of who you’re designing for. @PaoloFerrarini_ and Manuela Giuffré of AZ Academy share how to go beyond basic demographics, observe your market authentically, leverage storytelling, and meaningfully connect with consumers. Shared as part of our educational... See more