What it takes to build a premium membership
mail.google.com
What it takes to build a premium membership
Mark Zuckerberg and CFO David Ebersman debate acquisition strategy
February 27, 2012 https://t.co/QyKhsFYtMY
Consideration Stage
Touchpoints:
Detailed program info
Free downloads/guides
Email sequences
FAQ section
Community sneak peeks
Customer Needs:
Understanding what makes Phenomenal different
Assessing program fit with values
Building trust
Key Actions:
Highlight THRIVE system benefits
Address common objections
Showcase credentials & story
Offer discovery calls
How to Make Something People Give a Shit About
mail.google.com