What Is the Prada-ness?

“I’ve always seen it as a community that has a very specific attitude, intellect, aesthetic,” he said. “The one thing that you can’t really define is what it is, but you feel it is. It exists. It’s present. It’s clearly there. That’s a very important thing for me. It’s also what I like very much about fashion brands. I think most people know, from previous talks and interviews, that I am very specific, and I like a very little amount of brands. That is what a brand needs to have for me to love it: the -ness.”