To rewind a bit, the reason the topic of how consumer applications build businesses is up for debate is because value in crypto has primarily been captured so far on the protocol layer, essentially in transactions that happen behind the scenes of the apps we use.

While most savvy founders are right to avoid “build it and they’ll come” thinking, the correct response is almost never “if it worked in Web 2, it will work in Web 3”. Copying mainstream consumer products may seem like a safe bet as the markets have been validated, but skeumorphism is not a go-to-market strategy.