Consumer SaaS: ~55% is GOOD, ~80% is GREAT

Lyft: 22% 12-month customer retention (source)

Enterprise SaaS: ~70% is GOOD, ~90% is GREAT

Amazon Prime: 93% 12-month customer retention (source)

Consumer Social: ~25% is GOOD, ~45% is GREAT

Spotify: 72% 6-month customer retention (source, source)

Workday: 95% 12-month customer retention (source)

Slack: 90-95% 12-month customer retention (source, source)

Enterprise SaaS: ~110% is GOOD, ~130% is GREAT