GOOD and GREAT User Retention

Atlassian: 98% 12-month customer retention (source)

Consumer Social: ~25% is GOOD, ~45% is GREAT

Consumer SaaS: ~55% is GOOD, ~80% is GREAT

Enterprise SaaS: ~70% is GOOD, ~90% is GREAT

Amazon Prime: 93% 12-month customer retention (source)

Bottom-Up SaaS: ~100% is GOOD, ~120% is GREAT

Workday: 95% 12-month customer retention (source)

Land and Expand VSB SaaS: ~80% is GOOD, ~100% is GREAT