What is good retention

Land and Expand SMB / Mid-Market SaaS: ~90% is GOOD, ~110% is GREAT

Enterprise SaaS: ~110% is GOOD, ~130% is GREAT

Enterprise SaaS: ~70% is GOOD, ~90% is GREAT

Consumer Transactional: ~30% is GOOD, ~50% is GREAT

Salesforce: 90% 12-month customer retention (source)

SMB / Mid-Market SaaS: ~60% is GOOD, ~80% is GREAT

Land and Expand VSB SaaS: ~80% is GOOD, ~100% is GREAT

Lyft: 22% 12-month customer retention (source)

Twitter: 31% 3-month user retention, 22% 24-month (source, source)