Saved by sari
What is good retention
Atlassian: 98% 12-month customer retention (source)
Lenny Rachitsky • What is good retention
Netflix: 66% 12-month customer retention (source)
Lenny Rachitsky • What is good retention
Consumer SaaS: ~40% is GOOD, ~70% is GREAT
Lenny Rachitsky • What is good retention
GOOD and GREAT User Retention
Lenny Rachitsky • What is good retention
Amazon Prime: 93% 12-month customer retention (source)
Lenny Rachitsky • What is good retention
Consumer Transactional: ~30% is GOOD, ~50% is GREAT
Lenny Rachitsky • What is good retention
Dropbox: ~80% 12-month customer retention
Lenny Rachitsky • What is good retention
Workday: 95% 12-month customer retention (source)
Lenny Rachitsky • What is good retention
Lyft: 22% 12-month customer retention (source)