Netflix: 66% 12-month customer retention (source)

GOOD and GREAT User Retention

Enterprise SaaS: ~70% is GOOD, ~90% is GREAT

QuickBooks: 79% 12-month customer retention (source)

Slack: 90-95% 12-month customer retention (source, source)

Consumer SaaS: ~40% is GOOD, ~70% is GREAT

Consumer SaaS: ~55% is GOOD, ~80% is GREAT

Lyft: 22% 12-month customer retention (source)

Consumer Social: ~25% is GOOD, ~45% is GREAT