What is Culture? Part Six: Defining cultural phenomena
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What is Culture? Part Six: Defining cultural phenomena
moment of birth, to think in certain ways, to behave in accordance with certain standards, to want certain things, and to observe certain rules. They thereby created artificial instincts that enabled millions of strangers to cooperate effectively. This network of artificial instincts is called ‘culture’.
Popular culture prevails, and within that framework fragments of many thousands of meanings exist—and we all contribute to them. That has resulted in the division of standard macrocultures (“American culture,” “Japanese culture”) into many microcultures (“Hipsters,” “Goth”). Indeed, shifts in the macroculture happen when the habits and preferences
... See moreIn the new cultural economy, the culture is the product. It is composed of practices, ideas, and discourses. Products are auxiliary, supportive, but not the main event. And most importantly, people now opt into these designed cultures with full knowledge and awareness that these cultures might change who they are.
In this sense, all culture is a conversation or, more precisely, a corporation of conversations, conducted in a variety of symbolic modes.