Chapter 3 Ideas to Run With Communicating with those who have been passed over for employment essentially defines applicants as customers of your brand. Onboarding involves acquiring, accommodating, assimilating, and accelerating. Orientation is an opportunity to set equal expectations for leaders and nonleaders and to signal a unified culture. New

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Cultures are defensive constructions against chaos, designed to reduce the impact of randomness on experience. They are adaptive responses, just as feathers are for birds and fur is for mammals. Cultures prescribe norms, evolve goals, build beliefs that help us tackle the challenges of existence. In so doing they must rule out many alternative goal

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"Organizational Culture and Leadership" by Ed Schein: “Perhaps the most intriguing aspect of culture as a concept is that it points us to phenomena that are below the surface, that are powerful in their impact but invisible and to a considerable degree unconscious. In that sense, culture is to a group what personality or character is to an in

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