Jacob Horne, the co-founder of Zora, coined the term “cryptomedia” to capture a new form of digital creation. Hypermedia is what we all know and love—the graphics, audio, text, and hyperlinks we interact with online all day. Cryptomedia is both universally accessible and individually ownable. Horne writes, “Cryptomedia can be thought of as... See more

cryptomedia has seven distinct characteristics: * Token-based: an Ethereum-based Non-Fungible Token (NFT) * Permissionless: universally usable and censorship resistant * Universally accessible: open and available to the internet * Valuable: accrue value which is accessible to the owner and creator * Internet-native: created within and exists only... See more

In media, NFTs—or Non-Fungible Tokens—make it possible for creators to retain ownership of their content, without limiting the propagation of their files across the internet. As a result, NFTs have the potential to invert the ownership model of media—offering creators, their audiences, and developers who build for them, a viable alternative to... See more