What Is Cryptomedia?

Jacob Horne, the co-founder of Zora, coined the term “cryptomedia” to capture a new form of digital creation. Hypermedia is what we all know and love—the graphics, audio, text, and hyperlinks we interact with online all day. Cryptomedia is both universally accessible and individually ownable. Horne writes, “Cryptomedia can be thought of as hypermed... See more

cryptomedia has seven distinct characteristics: * Token-based: an Ethereum-based Non-Fungible Token (NFT) * Permissionless: universally usable and censorship resistant * Universally accessible: open and available to the internet * Valuable: accrue value which is accessible to the owner and creator * Internet-native: created within and exists only o... See more

Cryptomedia and digital assets aren’t exclusive to music; they’ll rearchitect all cultural industries. Many of us were taught that because something is digital, it has no value. We were conditioned by the early internet to assume that everything online is free. But digital creations do have value; the system is just set up so that we don’t see it.