What Is an Entertainment Company in 2021 and Why Does the Answer Matter? — MatthewBall.co

A flywheel, based on Walt Disney’s original concept (seen in the infamous diagram below) was to find new opportunities to build upon the love that people have for the set of characters they’re introduced to however they’re introduced. It couldn’t feel like a money grab. Look how that panned out for the comic book industry in the late ‘90s. No, it h... See more

The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every intera... See more