But crucially, the Metaverse will also lead to the establishment of many new entertainment franchises and consumer-facing brands. This is because new access technologies do more than shift how consumers access content. They change the content itself.
“Genre, medium, and format are secondary concerns and, in some instances, they seem to disappear entirely.” One piece of intellectual property inspires a feeding frenzy of podcast, documentary, and miniseries offshoots. Single episodes of streaming-service TV can run as long as a movie. Visual artists’ paintings appear on social media alongside the... See more
The next big movie franchise/theme park/toy line will likely come from games. Players are spending thousands of hours interacting with game characters. Many developers are moving away from a publisher-led financing model to a VC model that enables them to maintain ownership over their IP.