What Is a TAM?

one of my most important jobs is to make sure my customer cases get the attention they need (whether it's from me or someone else.) Having this view also allows me to see trends for underlying issues. This allows me to make training recommendations for the customer or give the training myself if it's in TAM scope.

Because most TAMs are remote employees, they need to be able to actually work without someone breathing down their neck.

1. We’ll know the revenue opportunity and number of accounts we have to play with.


2. Importantly, I can then prioritise the companies in the market most likely to buy (read more here).


3. Finally, I can align my GTM around those we’re targeting.

Total Addressable Market (TAM). This is the total amount of money that everyone in the world with the problem you solve spends on solving that problem.

The TAM, SAM, and SOM model (I’ll define these acronyms below) is the most widely used model based on which companies prove their selected markets offer attractive growth prospects. The ground logic is to start in a niche and expand towards areas with great TAM to secure further growth potential.

The technology acceptance model (TAM) (Davis 1989) is an information systems model that looks at what variables affect whether someone adopts a new technology.