What if Artists Were Your Strategic Weapon in the Boardroom?
Summary.
Nathan Furr • Strategy in an Age of Uncertainty
If artists have the capacity to make work that defies time, it is because instead of trying to force-fit a predetermined idea of the future, they have learned to live productively with ambiguity, to see it as a rich source of discovery and exploration. Instead of trying to reduce complexity, they mine it, undaunted by contradictions and paradoxes.
... See moreMargaret Heffernan • Uncharted
artists respond to the complex system that is life with the complex system that is the human mind. The capacity to pay attention, make sense, act and change ahead of the curve is today the holy grail of most organisations and nations.
Margaret Heffernan • Uncharted
Imagination, in this light, becomes a foundational asset—not just for speculative design or cultural expression, but for shaping the next generation of institutions and business models. It enables a shift from reactive, short-term thinking to proactive, regenerative strategies that can thrive in complexity and uncertainty. For entrepreneurs committ... See more
Practical imagination
We’ve been taught to relegate creativity to marketing departments or brainstorming sessions, treating it like a mood rather than a muscle. And in the uncertain terrain of today’s economy, survival isn’t about efficiency — it’s about adaptability. Creativity is what allows cultures to bend instead of break, to reconfigure themselves when the old str... See more