What I'm building next
We are in an age of noise.
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.
-1 to 0 is when you figure out what you want to work on. It’s when you decide where to allocate the next 5-10 years of your life.
This may sound simple, but it can be overwhelming and isolating in practice. That period before SPC was not my first -1 to 0 experience. I spent the year after leaving Facebook to start Cove feeling like I was banging my... See more
This may sound simple, but it can be overwhelming and isolating in practice. That period before SPC was not my first -1 to 0 experience. I spent the year after leaving Facebook to start Cove feeling like I was banging my... See more
Ruchi Sanghvi • To Go 0 to 1, First Go -1 to 0
The problem you solve for customers is increasingly one they can’t even articulate for themselves . The ones that are easy to understand have already been built and funded over the last 20 years. Building something of true excellence will require a hungrier engagement with the world
Evan Armstrong • Want to Build? Technical Excellence Won’t Be Enough.
What should we build and for whom? What market could we enter and dominate? How could we build durable value that would not be subject to erosion by competition?1
Eric Ries • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- How valuable is what I’m doing?
- What makes this hard for others to do?
- Could this get dramatically easier because of what others launch or how the industry evolves?
- If this does get easier, do I have a “Plan B” to create differentiated value?
Note: An early version of this post appeared in my personal blog (still a work in progress). Decided to