The greatest lie I ever told myself was that expertise would set me free. It's a peculiar form of self-deception, this notion that mastery somehow equals liberation. I've spent the better part of my life accumulating knowledge like a magpie hoarding bottle caps, only to discover that knowing exactly what I'm doing has become the intellectual equiva

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highlights from Danny Meyer’s autobiography via David Senra:

1. I had an uncontainable drive to win.

2. The inception of Shake Shack actually began with a humble hot dog cart. Small as the project was, I took this cart quite seriously. I was asking myself, "Who ever wrote that rule that you can't push the envelopes of excellence and hospitality for

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