Saved by Jonathan Simcoe and
What I Learned as a Product Designer at Apple
The stakes were enormous. Steve Jobs knew that Apple couldn’t compete with PCs on price and distribution, so instead he’d developed a hardware strategy to cultivate desire through breathtaking design.
Patrick McGee • Apple in China
I wrote a bit about my experience designing @Apple in response to a question on @perchpages. Hope it's helpful!
https://t.co/kckorhUpOO
Adam Noffsingerx.comWe all revere Steve Jobs today as nearly single-handedly making people care about design. (Think 1998 – 2012) But while Steve deeply appreciated design, he was not really a designer himself, in that he could not design anything with on his own. And while he could understand technical concepts, he was also only a mediocre programmer at best.
But, he... See more
But, he... See more
Jason Shen • Play to Your Strengths
Such hierarchically restricted access to the CEO can’t be too different from what happens with other large companies, but the way to get admission to these high-level meetings at Apple had much less to do with your place on the org chart and much more to do with your ability to make the products better.