Not Found

But there’s a problem Quibi’s approach to doing that job: we don’t do any one thing on our phones for 6-10 minutes straight. Podcasts are great because I can listen while checking my e-mail or scrolling Twitter. Video, on the other hand, commands my full attention. No matter how well-produced the content or who’s in it, I’m switching apps as soon a... See more

Nothing matters more than the relationship between a person, brand, or publisher and their audience. Screentime has become a colosseum where everything is in competition with everything else: email from work competes with text from a friend competes with Instagram and Tiktok. Every second for the viewer is just that viral video where the person pic... See more

If I think back to those corporate meetings I was part of early in my career, it’s easy to see today’s decision-making. A decade ago cultural criticism was a sparkly pixie dust you could spread over a business to give it a veneer of prestige. But in a world where TikToks dwarf all over forms of consumption and a video that someone spent a day makin... See more