Influencers are the physical embodiment of capitalism in human form; merely a vessel for consumerism to feel friendlier, girlier, and more bubble-wrapped (eco-friendly, vegan, and compostable, of course!).

Matilda Djerf is a prime example of an influencer-turned-business-owner-turned-human. As Ethan Price writes, “The role of the influencer today is to never fall, despite how hard she is pushed; she must remain pristine in her humanity, and therefore not human at all... The It Girl exists within the moral grey areas of life, but with the existence of... See more