While it’s true that the internet has made it possible for virtually anyone to publish content online, it’s also true that, a quarter of century after “Content is King” was published, earning meaningful income as a content creator has proven elusive.

Behind these conversations is a fundamental change of the digital age that applies to essentially every creative field: in the past, consumers bought and collected physical editions of creative work, creating a direct value exchange between fans, artists, and producers. Today almost all creative work is digitized and essentially rented — lowering

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