⛰️ What Does Your Product Replace?
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⛰️ What Does Your Product Replace?
Understand what a customer might replace you with in order to understand how they categorize your solution.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Your challenge as a product leader is to create more value for the customer without introducing the clutter that obfuscates what you stand for. What three things does your customer love you for? Is it speed, simplicity, and security? Convenience, low cost, and selection? Assuming you have this understanding, what plans do you have to enrich those v... See more
Andy Johns • Attention Required! | Cloudflare
The best way to understand competitive alternatives is to answer the question, What would our best customers do if we didn’t exist? The answer could be that they would use another product that looks like a direct competitor with you. But often that’s not the case. For many new products, the answer is “use a pen and paper” or “hire an intern to do i
... See moreApril Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
The way to find the epicenter is to ask yourself this question: “If I took this away, would what I’m selling still exist?”
David Heinemeier Hansson • Rework
Even if you create a product that solves a meaningful problem, the solution needs to deliver so much value to the user that it compensates for the hassle of switching from their existing solution. Essentially, the delta between the value the current solution delivers and the value the new solution delivers needs to be significantly more than the co
... See moreAndy Budd • The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
Switching from whatever product or solution they use today has a real cost, so your solution doesn’t just have to be better — it has to be so much better it’s worth the effort to switch.