What Does Private Equity Mean for the Music Business Long-Term?

But we could create a better deal: These organizations could invest in artists rather than owning them outright.

Music studios could invest in musicians and Spotify could invest in podcasts, giving those artists the capital they need to distribute their work on a grand scale, but the artist could retain majority ownership and creative control over ... See more

Private equity firms have poured billions of dollars into music, believing it to be a source of growing and reliable income. Investors spent $12 billion on music rights in just 2021 — more than in the entire decade before the pandemic.

Historically, record labels and music publishers could use the royalties from their older hits to underwrite risky bets on unproven talent. But why “would you spend your time trying to create something new at the expense of your catalog?” asked Merck Mercuriadis