Design thinking is a human-centered approach to innovation—anchored in understanding customer’s needs, prototyping, and generating creative ideas—to transform the way you develop products, services, processes, and organizations.

When using design thinking principles, you bring together what is desirable from a human point of view with what is... See more

Ask someone to define design, and they’ll likely describe what designers make—architects draft buildings, graphic designers create logos, industrial designers shape products, and software designers make apps. This is how we typically understand design, by its outputs. The weight of these definitions grows heavier over time. The older the craft, the... See more