I define “creative risk” as the wild ideas in our mind’s eye that we would love to pursue, but don’t because the cost (time, money, reputation...) is too much to bear. As a result, we play it safe in the form of making sequels in Hollywood, emulating successful campaigns in advertising, and “staying in our lane” or what we’re comfortable with in... See more

Now, two things are happening.

1. Technology is making old and new ideas cheaper and easier to build.




2. There’s a reemergence of “premium demand.”

Ideas Need Adoption to Make an Impact

Ideas alone are not enough. They need to be techno-economically viable, buildable for a low enough cost that the market is able to adopt them. There is no progress without

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First is the observation I’ve made throughout: that people are building companies based on ideas from the 1950s and 1960s.

This is a very real thing. Earlier this week, I met with Tyler Hayes at Atom Limbs to see the robotic prosthetic he and his team are building. After he slipped the cuff on my arm and as we were waiting for the system to boot... See more