Classic start-up growth prioritizes efficiency in the face of uncertainty. Starting a company is like jumping off a cliff and assembling an airplane on the way down; being resource-efficient lets you “glide” to minimize the rate of descent, giving you the time to learn things about your market, technology, and team before you hit the ground. This k

Given the unpredictability of these market trends, the only sensible approach is to embrace uncertainty and build your strategy around it. Your efforts must be geared toward relentless experimentation so that you can discover opportunities as soon as they emerge.