What Do You Do When You Don't Know What To Do?

One thing I do look back on fondly was how incredibly focused we were. Resources and time were so tight that you could feel the weight of all the things you weren’t working on. You had real conviction that the thing you were doing was the most important thing.

To pick a somewhat trivial example, at fireside chats with Mark (the predecessor to the co... See more

The most important question for me is, "How do I want to spend my days?" And the answer is: I want to spend my time thinking, creating, and ideating with a small group of people to build a beautiful, creative, values-aligned business. I am not interested in 14-hour work days, back-to-back meetings that deplete my energy, can’t catch a breath to-do ... See more

There are different paths to success in the building of a startup, and it’s important to choose the one that aligns with your goals and values. Do you want to build the biggest business possible, or do you want to build a business you’re proud of and want to continue working at?

You can tell this is true simply by the fact that things didn’t pan out exactly as you expected them to. Perhaps one of your products failed, and another one succeeded. Perhaps the target audience you wanted to serve rejected you, and an unintended one embraced you. Perhaps you perform better in one kind of channel than another, despite putting equ

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Whatever you build and launch to the world becomes much harder, both logistically and psychologically, to change after launch. If the uniqueness isn’t already baked in, and instead only gets sprinkled on top, it’s likely to taste bland. Speed through the generic stuff, but take the time you need to perfect the few things that you’re most proud of.

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