What Do We Mean By "Brand"?
Best definition of brand I've ever seen.
In a world where everything is becoming commoditized, understanding what makes a brand is key.
h/t @ThisIsSethsBlog https://t.co/g6i7aVXqYn
Brand is the offer; marketing is the promotion of that offer.
Bill Kenney • Conquer Your Rebrand
My opinion begins with a simple question: what is brand? To me, brand is a representation of you, your values, and what you think is important. Take that idea and sit on it, then ask yourself what Porsche stands for? What about Apple? Liquid Death? These companies are masters of brand, and they’re companies that inspire my thinking around it, parti... See more
David Cramer • What is Brand?
Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ