What Do We Do With The Big Business Of Immersive Art? | Defector

So much of what we see in galleries is responding to the imperative to overproduce, overenlarge, overconsume, and for artists with ascending and funded careers this trajectory can seem all but unavoidable. As Roberta Smith points out, the primary meaning of these works is often: “I made this because I can.”

The absolute dominance of the market isn't solely an ideological problem: it's also a practical, material impediment to storytelling, including the kind of stories that might be dangerous in a good way, or at least aesthetically interesting and worth having around. All we have is what the market gives us; all the art we enjoy was determined at some