What Do We Do With The Big Business Of Immersive Art? | Defector

living in an era where art is commerce because scale of distribution is influence is success, I’ve begun to believe it’s short-sighted and almost selfish.

Artify was an american company founded around the idea that businesses and individuals could enjoy renting artworks on-demand to display at venues, homes etc. In 2012, it received funding from Peter Thiel in an oversubscribed round and was a great topic for excitement in SV, but was shut down a year later; This sparked me to wonder : why the sudden... See more

We’re so familiar with this polarization, we regard it as if it were an inevitable fact of nature, rather than what it really is: a cultural and commercial failing. Ideally artists should absorb the best qualities of business and vice versa. Rather than seeing such qualities as opposed to what they stand for as artists or business people, they shou

... See more