What Do We Do With The Big Business Of Immersive Art? | Defector

Here we see a really pivotal moment of change, when art must become something that does not make people uncomfortable, so that they will spend money. The kind of person who is expected to consume art is transformed in the mind of the producer. The people who might very possibly love being expanded by what they see are never given the chance. They'

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Companies like Artland (featured below) have started to roll out VR vernissages that cater to novice investors and art collectors. The idea is to try and kickstart communities around specific art styles, regrouping people that do not necessarily have the resources to travel worldwide several times a year to visit art fairs.

Our rush towards the immersive in recent years could possibly be explained as part of that need for intimacy, connection, communal experiences.