TikTok’s Future: Learnings From China

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The Boneyard Principle: Why the Next Big Thing Will Emerge From a Failed Idea

• Embrace Opportunities for Edutainment. TikTok’s short-form video format isn’t just addictive—it offers brands a unique opportunity to educate consumers about their products. Additionally, teaming up with TikTok beauty and fashion experts, à la The Inkey List, can help brands build credibility and win over potential skeptics.

Tribe Dynamics • July Beauty and Fashion Rankings: Beauty and Fashion Brands Rev Up TikTok’s Influencer Marketing Engine

TikTok and other social platforms are acting as potent top-of-funnel discovery channels for emerging music creators. ConvertKit’s acquisition of Fanbridge could help these newly discovered music creators re-engage fans. And recent developments around NFTs powered by platforms like Audius and Ditto Music could offer substantial and reliable monetiza... See more

Yash Bagal • A New Funnel for Music

The End of Social Media and the Rise of Recommendation Media

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TikTok and the Sorting Hat — Remains of the Day

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Designing for, Marketing to, and Partnering with Gen Z

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