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Several Facebook-group administrators and members described to me the conundrum of relying on an imperfect platform to create strong, and for many people invaluable, communities. They understand that their groups exist on a controversial site, but they also say that not many alternatives have the capacity to build fellowship the way that Facebook d... See more

Back then, people saw those brand failures and concluded that the metaverse isn’t real or ready for primetime. I fear that might happen again. But the problem is not the users. It’s these companies not meeting these metaverse communities halfway. They’re bumbling their way into the community instead of finding ways to fit inside the community and m... See more

That said, I dare to hope that one day the online advertising business model will die in a fucking dumpster fire; that the news media will no longer have incentives to optimize content for emotional impact but, rather, for informational utility; that technology will seek not to exploit our psychological fragility but, rather, to counterbalance it;

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So far, Facebook’s creator oriented product rollouts have been reactionary and defensive—a smattering of fragmented tools, with overlapping uses and confusing eligibility requirements—which they attempt to explain on their creator page. A quick look at the current suite of monetisation tools they provide reveals a lack of focus