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Now, fast forward to the Coronavirus Era. Everything is different.

With Portal, for the first time ever, they had a product that’s actually good on the merits — but it was held back. Purely by the Facebook brand! Imagine how annoying that must have been! I’m not saying you need to sympathize with Facebook or excuse their privacy violations in any way, but it’s just fascinating to consider.

There’s a sort of tragic irony here. Facebook has launched so many ill-conceived products, it’s impossible to keep track of them — a mobile operating system, a phone, a Snapchat clone, another Snapchat clone, a mobile groups product, an email service, a cryptocurrency (tbd) — you get the idea.