Entrepreneurs try to create meaning and employee engagement by focusing on questions like: • “Why do we exist?” • “What do we do that is important?” • “What do we stand for?” • “How should we behave?” • “How are we helping our customers and employees?” • “How do we create a place that good people want to be part of?” • “What behaviors can we not to

There are three questions every aspiring entrepreneur should ask. How big do I want this business to become – in sales, profits, number of employees, number of locations or by some other measure? What role do I want in this venture: do I want to create, do, manage or lead? For how long do I want to remain involved with it?