While e-commerce is accelerating to offer multi-layered experiences for customers and brands, bricks-and-mortar stores are becoming physical bastions of extraordinary, sensorial moments.

2026: The Great Luxury Reset - 7 truths confirmed byMcKinsey & Company#StateofFashion2026,The Business of Fashion, and my week at#BofVOICES

Truth 1

#Luxuryisn’t in demand crisis — it’s in a belief crisis.

Prices up +32% since 2019.

Perceived quality down –18%.

61% say brands “don’t justify their price.” (The Business of FashionxLyst)

Hermèsis perhaps the... See more

exploring the potential of what have been called hyperphysical stores. The macro trend was identified by The Future Laboratory, a trends and strategy company, to describe retail spaces that are enriching and emotional. They “create a really sensorial and holistically memorable store experience that goes beyond the original idea of retail,” says Abi... See more

Sustainability will be luxury hospitality’s number-one sell

“Slow travel is something that will continue to grow in 2025,” says Ho Ren Yung, deputy CEO of global hospitality firm Banyan Group. “It’s the choice to travel more intentionally, with an increased focus on connection and wellbeing. Places designed primarily for aesthetic appeal in photos... See more