When we talk about niches related to AIS, I don’t mean client niches as much as I mean service niches. Instead of trying to build and provide a software program that is the be-all and end-all for a business, that “does everything,” look for a minutely niched service that everyone needs – even if they don't know it – yet.

Companies tend to shy away from this style because they are worried that moving from targeting the entire market to just a small piece of it will mean less opportunity. In reality the opposite is frequently true: you are simply unselecting the part of the market that was never going to buy your product anyway in order to focus only on customers whe

The more clients I attracted, the more I continued to raise my prices—$400 per article, $500 per article, $600 per article. And I started to realize the niche I’d accidentally created for myself: ghostwriting for busy, intelligent entrepreneurs, executives, and investors who had decades of valuable information to share but didn’t have the time, or