What 50,000 Reddit Beauty Posts Tell Us About What Makes Community Work

For example, you can track how many members have taken at least three actions in your community in the last 30 days.

the average online community in 2016 was achieving engagement rates of 50% lurk-ers, 23% contributors and 27% creators.

the number of people participating in the community really doesn’t matter. What does matter is nurturing a tiny group of top members who will generate most of the value in a community.

the success of your community depends far less upon the number of members you attract and far more upon the quality of members you nurture.

Almost every community shares the same dynamic. First, you have a relatively tiny top tier of members providing the majority of contributions. Next, you have a small group of irregulars who dip in and out. Then you have a bunch of newcomers coming to ask questions. Finally, you have a mass of learners (or lurkers) who consume information without ev

the minimum number of active members to ensure steadily growing levels of activity.