What 50,000 Reddit Beauty Posts Tell Us About What Makes Community Work
The future of the internet is likely smaller communities, with a focus on curated experiences
Andrew Melnizektheverge.comI've coined a new theory of the Internet in 2025.
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more
Will Mannon • Will Mannon on Substack
A great online community should feel like a lively DM thread. A few engaged users is better than a room full of strangers.
Other platforms like Facebook Groups, Twitter, or Discord, might feel faster, more lively, more engaging, and may work really well for small- to mid-sized communities. But they often break down once the community gets too big and the pace of conversation gets too fast, or when too many different communities spring up all around the same topic. The... See more