Part 3: We're Just Getting Started — Packy McCormick

In the case of IRL Members Clubs, there are three big external forces at play: The Death of Retail, The Experience Economy, and Work's New Job.

In a 2010 essay, Chris Dixon wrote, "The next big thing will start out looking like a toy." Provocative. What he meant was that new technologies are often dismissed as toys because they undershoot user needs, and that that ones that make it out of toy phase and into the zeitgeist do so because they ride external forces.