the self is no longer a subject but a project . The self is something to be optimised, to be maximised, to be made efficient, cultivated for its capacity for productive output. The worry is that all life activities become viewed as lines on a résumé. Knowingly or otherwise, we risk being constantly governed by the question How is what I’m doing

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there’s simply no way around the fact that we’re pretty fed up with a certain philosophical framework in Silicon Valley. It has many names: the growth mindset. OKRs. KPIs. Even Minimalism — the predominant aesthetic of our era. But at its core, it all comes down to one thing: the relentless optimization of everything in our world.

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Even good things are bad. Take the cult of wellness. This was supposed to be a way to improve health in all of its dimensions, physical, mental, emotional, and spiritual. It hasn’t always turned out that way. Many people say wellness proves to be trying and diminishing. It’s become “you are not good enough” theater. One respondent captured the

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